Dia de Los Muertos

I created the branding for the 2025 Dia de los Muertos celebration held by Mesa Center for the Arts. This print collateral included multiple stage banners, a map, tickets, t-shirts, coloring books, and digital assets. The designs were created in vector using the Pantone color system. The files were exported, ready for print, utilizing various printing methods. I drew on my personal experience attending Tucson’s Dia de los Muertos celebrations to conceptualize this figure. This collaboration resulted in a memorable branding strategy that was embraced by the Mesa, Arizona, community.